Online MBA in Strategic Markeing

Strategic Marketing is more than just selling or advertising. It's all about getting to know markets, analysing trends and developing strategic plans that can sustain business expansion. Today, in a highly competitive and demanding business world, firms require experts with the ability to analyze and think critically, adjust rapidly, and make informed decisions. Strategic marketing can bridge the gap between imaginative analysis and analytical thinking which makes it one of the most vital tasks in every business.

online MBA in Strategic Markeing

What are the benefits of an MBA in Strategic Marketing?

A MBA in Strategic Marketing provides students with the skills to not just understand the consumers' behavior, but also to anticipate it. It will provide you with deep knowledge of marketing research, branding as well as digital marketing strategies and competitive analysis. These skills are vital in guiding companies to steady development. This area of expertise is perfect for people seeking to the top positions and wish to create a real difference in the outcomes of business.

Is it worth having an online MBA in Strategic Marketing?

Absolutely. Absolutely. Online MBA programs have radically changed, offering the same rigorous course and expert faculty that you can find in traditional courses. Flexibility to take your time and learn at your own speed while maintaining the highest quality of education is what makes the online MBAs extremely beneficial, especially for working professionals. Accredited MBA programs offer relevant, practical knowledge and typically include projects that are interactive such as case studies, research, and networking activities that improve your career and learning.

Explore Opportunities for Career Advancement

If you earn the completion of an MBA in Strategic Marketing, an array of top-of-the-line positions become possible. This includes:

  • Marketing Director
  • Strategist for Brand Strategist
  • Product Manager
  • Digital Marketing Lead
  • Chief Marketing Officer (CMO)
  • Market Research Analyst

Strategic marketing is in high demand in all different industries, from finance and technology to retail and healthcare, because they aid organizations to navigate changes and increase profit.

Earn a High Salary

One of the strongest motives to take up the MBA in Strategic Marketing is that it has the potential to provide a substantial ROI. Students often experience significant increases in their salaries, with the top positions earning up to six figures. According to research from the industry, marketers with an MBA can be paid an average of 20% to 40 percent more than non-MBA professionals. When you get experience and experience, the potential for earning continues to increase.

Admission Procedure Of Online

It is 2 years postgraduate degree that can be done by anyone who completed an undergraduate degree from any recognized college or university. Getting admission is a smooth process just you need to choose a college. Any individual with 55% aggregate marks in bachelor's can apply for it.

Admission Procedure

online MBA in Strategic Markeing Admission process
Eligibility

BBA / B.Tech / B. sc / BA / B.Com

Duration

Min 2 — Max 4 years

Approvals

UGC, AICTE, NAAC

Procedure to Take Admission in the Online MBA in Strategic Markeing

Online MBA in Strategic Markeing Registration processOnline MBA in System and Operations Management (Dual) Registration process

Course Outline

This course will include business planning and entrepreneurship, fundamentals, and advanced business management It is designed in such a way that you can gain a wholesome idea of business administration and growth. And in the last semester, you may need to take practical exposure through internships and projects.

  • Semester 1
  • Management Concepts and Theories
  • Organizational Behaviour
  • Management Accounting
  • Statistics for Management
  • Managerial Economics
  • Managerial Communication
  • Business Government and Society
  • Semester 2
  • Marketing Management
  • Human Resource Management
  • Corporate Finance
  • Quantitative Methods
  • Legal aspects of Business
  • Operations Management
  • Management Information Systems
  • Semester 3
  • Project Management
  • Entrepreneurship and Small Business
  • Consumer Behaviour and Marketing Research
  • Portfolio Management
  • Organizational Change and Development
  • Business Familiarization Report
  • ------
  • Semester 4
  • Strategic Management
  • Product and Brand Management
  • International Financial Management
  • Strategic Human Resource Management
  • International Marketing
  • Electronic Commerce
  • Project Work

Other Online MBA Course Specializations

How to Choose the Right University?

Doing MBA from a renowned university is impactful from a career perspective. Before you go for admission in online you must be aware of the right place to apply. Consider these points while looking for a college or university

consult the university rankings
check the course content
Look at your requirements and fee's structure

Differences Between Online MBA and Regular MBA Programs

Both Online MBA and Regular MBA programs aim to equip students with advanced business management skills, but they differ significantly in terms of structure, delivery, flexibility, networking opportunities, and overall experience. Here’s a detailed comparison:

  • Online MBA
  • Delivered primarily online through virtual classrooms, recorded lectures, and digital course materials.
  • Learning is often self-paced with occasional live sessions.
  • Regular MBA
  • Delivered through in-person classes at a physical campus.
  • Involves face-to-face interactions with professors and peers.

Career Opportunities

After completing this course, you can be hired as a Advertising, Promotions Manager, Marketing and Brand Manager, etc. You can work in management firms or with start-ups there is a vast pool of opportunities after this degree.

Advertising

Promotions Manager

Marketing

Brand Manager

Sales Manager

Business Development Manager

SEO Manager

Email Marketing Manager

Digital Marketing Manager

MBA Strategic Markeing FAQ

Creating cutting-edge marketing plans and tactics to promote company growth and competitive advantage is the main goal of an online MBA program in strategic marketing. Market research, digital marketing tactics, brand management, consumer behaviour, and strategic marketing planning are just a few of the subjects covered in the curriculum. You'll learn how to analyse market trends, develop and implement marketing strategies, and make strategic marketing decisions based on data-driven insights.

Generally, applicants must have a bachelor's degree from an accredited university in any field. While not required, having experience in marketing, business, or similar disciplines is frequently advantageous. Certain schools may additionally take into account entrance exam results like the CAT, MAT, or GMAT in addition to requiring professional experience in marketing or similar fields. It is advisable to confirm specific qualifying requirements with the university delivering the program, as they may differ between institutions.

Courses like "Strategic Marketing Management," "Market Research and Analytics," "Digital Marketing Strategies," "Brand Management," "Consumer Behaviour," and "Market Analytics" are typically included in the curriculum. These courses provide you a thorough understanding of strategic marketing and give you the tools you need to create and implement successful marketing campaigns.

Graduates can work as product managers, market research analysts, digital marketing managers, brand managers, strategic marketing consultants, and managers of marketing campaigns. The curriculum focusses on creating and executing strategies that drive corporate growth and improve brand value, preparing you for leadership positions in marketing departments, consulting firms, and agencies.

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