Online MBA in Digital Marketing

A MBA of Digital Marketing is a specialized postgraduate program designed to arm students with a deep understanding of the digital world, online consumer behaviour, marketing strategies as well as data analytics. It combines fundamental managerial skills in business with marketing skills, which prepares students to take on leadership positions in the constantly changing digital world. From SEO, content marketing and even social media to social media, paid advertisements The MBA provides a broad overview of the latest marketing techniques.

online MBA in Marketing and Finance Management (Dual)

Why Choose an MBA in Digital Marketing?

  • Industry-Relevant Skills: Acquire practical knowledge in SEO Social Media, SEM, advertising, influencer marketing analytics and much more. These skills are highly demanded by firms across all sectors.
  • Highly In Demand: as businesses continue to migrate to the internet, there's a growing need for experts who can boost digital growth as well as customer interaction.
  • Multi-Purpose: Skills learned are applicable across all the entire spectrum of industries from e-commerce, to healthcare, finance as well as tech.
  • Leading Edge: Combining knowledge of marketing technology with business acumen to be able to compete for executive and managerial roles.

Does an Online MBA in Digital Marketing Have Any Value?

Absolutely, MBAs online in Digital Marketing hold significant value in the event that they're taken from an accredited institution. Here's why:

  • Flexibility You can learn on your own terms when you are working or managing other obligations.
  • Recognition online programs are accredited, and they offer the same faculty and curriculum like on campus programs.
  • Networking Internet-based platforms typically give you a variety of networking options through forums, webinars, as well as alumni connections.
  • Praxis Learning The majority of on-line MBAs emphasize actual projects as well as digital tools to ensure that the graduates are ready for employment.

Explore Advanced Career Opportunities

If you have having an MBA with a concentration in Digital Marketing, you unlock opportunities to take advantage of a variety of advanced jobs, which include:

  • Digital Marketing Manager
  • SEO/SEM Specialist
  • Social Media Strategist
  • Content Marketing Director
  • Performance Marketing Manager
  • Chief Marketing Officer (CMO)
  • Digital Analytics Lead

Graduates who hold this diploma have the ability to manage digital transformation strategies, and also oversee complex campaigns across a variety of platforms.

Earn a High Salary

Digital marketing skills, coupled with an MBA-level knowledge of business strategies, could result in attractive pay packages. Based on your experience and where you live, MBA graduates in Digital Marketing will be able to expect:

  • Basic roles: $60,000 - $90,000 in a year
  • Mid-level roles: $90,000 - $120,000+
  • Senior/Leadership roles: $150,000 - $200,000+

Businesses are eager to invest in the best talent that can deliver tangible increase in productivity and return on investment through digital channels.

Admission Procedure Of Online

It is 2 years postgraduate degree that can be done by anyone who completed an undergraduate degree from any recognized college or university. Getting admission is a smooth process just you need to choose a college. Any individual with 55% aggregate marks in bachelor's can apply for it.

Admission Procedure

online MBA in Marketing and Finance Management (Dual) Admission process
Eligibility

BBA / B.Tech / B. sc / BA / B.Com

Duration

Min 2 — Max 4 years

Approvals

UGC, AICTE, NAAC

Procedure to Take Admission in the Online MBA in Digital Marketing

Online MBA in Digital Marketing Registration processOnline MBA in Digital Marketing Registration process

Course Outline

This course will include business planning and entrepreneurship, fundamentals, and advanced business management It is designed in such a way that you can gain a wholesome idea of business administration and growth. And in the last semester, you may need to take practical exposure through internships and projects.

  • Semester 1
  • Management Principles & Organizational Behaviour
  • Managerial Economics
  • Financial Accounting & Analysis
  • Marketing Management
  • Quantitative Techniques for Management
  • Business Communication
  • Semester 2
  • Digital Business Models
  • E-Commerce and Digital Marketing
  • Operations Management
  • Human Resource Management
  • Financial Management
  • Legal Aspects of Business
  • Semester 3
  • Data Analytics & Business Intelligence
  • Information Systems and Digital Transformation
  • Digital Innovation & Strategy
  • Social Media and Online Community Management
  • Digital Project Management
  • Elective I
  • Semester 4
  • Cybersecurity and Data Privacy
  • Artificial Intelligence in Business
  • Digital Branding and Reputation Management
  • Research Methodology
  • Dissertation
  • Elective II

Other Online MBA Course Specializations

How to Choose the Right University?

Doing MBA from a renowned university is impactful from a career perspective. Before you go for admission in online you must be aware of the right place to apply. Consider these points while looking for a college or university

consult the university rankings
check the course content
Look at your requirements and fee's structure

Differences Between Online MBA and Regular MBA Programs

Both Online MBA and Regular MBA programs aim to equip students with advanced business management skills, but they differ significantly in terms of structure, delivery, flexibility, networking opportunities, and overall experience. Here’s a detailed comparison:

  • Online MBA
  • Delivered primarily online through virtual classrooms, recorded lectures, and digital course materials.
  • Learning is often self-paced with occasional live sessions.
  • Regular MBA
  • Delivered through in-person classes at a physical campus.
  • Involves face-to-face interactions with professors and peers.

Career Opportunities

An Online MBA in Digital Marketing opens up a diverse range of career opportunities across various sectors, as organizations increasingly rely on digital technologies for their operations, marketing, and strategy. Here are some prominent career paths:

Digital Marketing Manager

E-Commerce Manager

Digital Product Manager

Data Analyst

Data Scientist

Digital Transformation Manager

Social Media Manager

Chief Digital Officer

MBA Digital Marketing FAQ

You will graduate from the program with abilities in project management, e-commerce, digital marketing, data analytics, and digital strategy. As you prepare to lead digital transformation initiatives across a range of industries, you'll also study about cutting edge technologies like artificial intelligence (AI), big data, and cloud computing.

An MBA in Digital Marketing focusses exclusively on the incorporation of digital technologies into business operations, whereas a regular MBA covers broad management principles. It offers a specialised grasp of how digital platforms and technologies may boost innovation, increase efficiency, and improve company strategies.

Graduates can work as product managers, chief digital officers (CDOs), data analysts, e-commerce managers, digital transformation managers, and managers of digital marketing. These are in-demand positions in a variety of industries, including consulting, tech, retail, and finance.

Yes, professionals with and without technical backgrounds are intended audience for this event. It is designed for professionals from marketing, finance, operations, and other backgrounds who wish to advance their careers and take the lead in the digital age. It focusses on the business applications of digital technology.

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