Online MBA in Advertising And Branding (Dual)

The MBA Advertising and Branding Dual program combines an MBA's strategic and analytical approach with advertising and brand management, which is creative and consumer-driven. The dual specialization was designed to create leaders that can develop powerful brand identities, and implement marketing strategies for business success. The dual specialization allows students to gain an in-depth understanding of business and branding communication. This makes them highly versatile professionals.

online MBA in MBA Advertising And Branding (Dual)

Why choose an MBA Advertising and Branding?

  • Combination of Strategy and Creativity: Ideal for those who wish to combine analytical skills with a creative vision.
  • A Comprehensive Skill Set: from brand management to digital marketing, finance, and leadership.
  • Applications in the Real World: Live projects, case studies and internships are designed to prepare students for real-world challenges.
  • Global Relevance: The world is a global market. This degree will help you to understand the building and scaling of a brand in different markets.

Is an Online MBA in Advertising and Branding (Dual) Worth it?

Absolutely. A online MBA provides:

  • Flexibility: Perfect for professionals who balance careers with education
  • Accreditation Recognized: The online format of the degree does not reduce its value as long as it is from an accredited institution.
  • Curriculum Relevant to Industry: Many programs online collaborate with experts in the industry to maintain content.
  • Global Networking: Webinars, virtual meetups and alumni communities allow for meaningful global connections.

Explore Advanced Career Opportunities

The dual MBA graduates can take on a variety of high-impact and diverse roles such as:

  • Brand Manager
  • Advertising Director
  • Marketing Strategist
  • Digital Media Consultant
  • Creative Director
  • Product Marketing Manager

Your skills will be applicable to a variety of industries, including fashion, technology, FMCG and entertainment.

Earn a High Salary

This dual MBA will help you earn more than the average salary.

  • Brand Managers: $80,00 - $130,000+
  • Marketing Directors: $100,000 - $180,000+
  • Executive roles and CMOs: $200,000+

The highest salaries are awarded to individuals who have a combination of experience, innovation, leadership and data-driven thinking.

Admission Procedure Of Online

It is 2 years postgraduate degree that can be done by anyone who completed an undergraduate degree from any recognized college or university. Getting admission is a smooth process just you need to choose a college. Any individual with 55% aggregate marks in bachelor's can apply for it.

Admission Procedure

online MBA in Advertising And Branding (Dual) Admission process
Eligibility

BBA / B.Tech / B. sc / BA / B.Com

Duration

Min 2 — Max 4 years

Approvals

UGC, AICTE, NAAC

Procedure to Take Admission in the Online MBA in Advertising And Branding (Dual)

Online MBA in Advertising And Branding (Dual) Registration processOnline MBA in System and Operations Management (Dual) Registration process

Course Outline

This course will include business planning and entrepreneurship, fundamentals, and advanced business management It is designed in such a way that you can gain a wholesome idea of business administration and growth. And in the last semester, you may need to take practical exposure through internships and projects.

  • Semester 1
  • Management Concepts and Theories
  • Organizational Behaviour
  • Management Accounting
  • Statistics for Management
  • Managerial Economics
  • Managerial Communication
  • Business Government and Society
  • Semester 2
  • Marketing Management
  • Human Resource Management
  • Corporate Finance
  • Quantitative Methods
  • Legal aspects of Business
  • Operations Management
  • Management Information Systems
  • Semester 3
  • Project Management
  • Entrepreneurship and Small Business
  • Consumer Behaviour and Marketing Research
  • Portfolio Management
  • Organizational Change and Development
  • Business Familiarization Report
  • ------
  • Semester 4
  • Strategic Management
  • Product and Brand Management
  • International Financial Management
  • Strategic Human Resource Management
  • International Marketing
  • Electronic Commerce
  • Project Work

Other Online MBA Course Specializations

How to Choose the Right University?

Doing MBA from a renowned university is impactful from a career perspective. Before you go for admission in online you must be aware of the right place to apply. Consider these points while looking for a college or university

consult the university rankings
check the course content
Look at your requirements and fee's structure

Differences Between Online MBA and Regular MBA Programs

Both Online MBA and Regular MBA programs aim to equip students with advanced business management skills, but they differ significantly in terms of structure, delivery, flexibility, networking opportunities, and overall experience. Here’s a detailed comparison:

  • Online MBA
  • Delivered primarily online through virtual classrooms, recorded lectures, and digital course materials.
  • Learning is often self-paced with occasional live sessions.
  • Regular MBA
  • Delivered through in-person classes at a physical campus.
  • Involves face-to-face interactions with professors and peers.

Career Opportunities

After completing this course, you can be hired as a Digital Marketing, Brand Management, Sales Management and Business Development Manager, etc. You can work in management firms or with start-ups there is a vast pool of opportunities after this degree.

Media Management

Market Research

Advertising

Product Management

Marketing

Corporate Sales

Customer Relationship Management

Asset Management

Account Manager

Search Engine Optimization

Audio/video Editor

TV producer

MBA Advertising And Branding (Dual) FAQ

Gaining proficiency in developing and overseeing brand strategy and advertising campaigns is the main goal of an online MBA in advertising and branding. Brand management, consumer behaviour, digital marketing, creative advertising, media strategy, and market research are just a few of the subjects covered in the curriculum. You'll learn how to create powerful brand narratives, plan successful advertising campaigns, and identify market trends.

In general, you require a bachelor's degree from an accredited university in any discipline. Aside from requiring relevant professional experience in marketing or advertising, some schools also take admission exam results, such as CAT, MAT, or GMAT scores. Institution-specific requirements can differ, thus it's crucial to confirm the specifics with the university providing the program.

Courses like Digital Marketing, Media Planning and Buying, Creative Advertising Strategies, Brand Management, Consumer Behaviour, Market Research, and Strategic Brand Development are commonly included in the curriculum. In order to prepare you for employment in a variety of industries, the program incorporates the creative and strategic components of branding and advertising.

Graduates may consider jobs as media planners, creative directors, advertising executives, brand managers, marketing consultants, and digital brand strategists. This curriculum equips you with the skills necessary to develop brand strategy and manage advertising campaigns in positions with advertising agencies, corporate marketing departments, media companies, and consulting organisations.

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